The guys behind the brand travel to Japan 1 to 2 times a year purchasing skincare and other products for their Japanese boutique in Palm Springs, CA.  With 32+ years of beauty industry experience, they saw a gap in skincare products offered in the US and developed Mizu Life Water for their Japanese boutique customers.  Reflecting on industry experience and countless discussions with friends and family in Japan, they developed their highly effective J-Beauty skincare line.